Digital Healthcare Insurance Platform for Unmet Medical Coverage Needs

Fertility & IVF Treatments
Complimentary Alternative Medicine 
Outbound Medical Tourism

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About Us

We are a group of insurance industry veterans joined together by the vision of providing insurtech services for a $75 billion dollar market of vital medical insurance not currently covered by existing policies.

Our AI-based platform can perform personalized policy matching with over 400 top-tier hospitals  for insurance referral in tandem with an extensive Complimentary Alternative Medicine (CAM)  practitioners' referral system and data-base.

We are focusing on three main insurance products to be offered in the U.S. and expanded globally over the year 2022.

Fertility & IVF Treatments

8 million women (or 1 out of 8) in USA are likely to  need fertility treatment services and will have to spend between $40,000 - $60,000 for treatment cycles on average.

InsurMedix introduces a new standard of medical care coverage for the families and individuals in need of coverage for these costs.

Complimentary Alternative Medicine (CAM)

Over $30 billion is spent annually on alternative and complimentary medicines (CAM) and procedures. It is a well established medical category used by tens of millions of American adults and children on par with traditional medicine practices.

The average spend for CAM in the U.S. alone is estimated at $11.9 billion per year for 354.2 million visits to practitioners such as acupuncturists, chiropractors, massage therapists, etc.

InsurMedix introduces its CAM members club to help families and individuals cope with the burden of non-insured medical expenses.

Outbound Medical 
Tourism

This unique medical category utilizes the travel industry to achieve best medical care possible with specialist physicians located outside of the country of residence.

Becoming very popular over the past decade, outbound medical tourism represents travelers who prefer traveling to different regions to receive best service for the treatment of any diseases, an ailment or to undergo any cosmetic surgery.

North American outbound Medical Tourism is growing dramatically and expected to become a $150 billion market by 2026.

InsurMedix intends to revolutionize the economics of Medical Tourism with novel insurance coverage plans for U.S. based and global patients.

Low-Touch
all  Digital Platform

Frictionless, scalable, state-of-the-art SaaS insurance system. From discovery to onboarding, underwriting & claims, a fully automated, AI-powered platform.


Our Team

Moni Milchman

Moni Milchman

Co-Founder, Executive Chairman

Moni Milchman

Moni brings with him over three decades of leading innovative healthcare initiatives. Before InsureMedix, Moni founded and was President of Archimedicx Ltd., an online marketplace for medical treatments. Before that, he built hospitals and health insurance programs across Europe, established the Derech Insurance Agency, one of Israel's largest life insurance agencies, and was Managing Director of the Shomera Insurance Company. Moni holds a B.Sc. in Economics and Business Administration from the Hebrew University.

Dima Shafranovich 

Dima Shafranovich 

​​Co-Founder, Chief strategy Officer Executive Board member

Dima Shafranovich 

Dima has extensive experience in investing, developing, and managing startups. As a former partner at the Citrine Capital Venture Capital fund, Dima led the investments in 29 startup companies, acting as an active director in most of them. A serial entrepreneur and angel investor himself, his mission is to partner with the best entrepreneurs and investors.

Benzy Shiftan

Benzy Shiftan

​​Co-Founder, Board Member Community Relations Officer 

Benzy Shiftan

Benzy is an entrepreneur with over two decades of experience as a co-founder, CEO, Chairman, and investor in High-Tech ventures. Companies where Benzy has been active include cybersecurity companies, ventures in digital health, and mobile and internet companies. He holds an LLB from the Hebrew University. 

Darren Gradus

Darren Gradus

Chief Executive Officer

Darren Gradus

Darren is an experienced Chief Executive Officer with a demonstrated history of working in the insurance industry. Darren co-founded Surance.io, a global pioneer in the cyber insurance field, where he helped build personal cyber security products for international carriers. Before that, Darren founded and served for twelve years as CEO of Canada's Restoration Services, a nationwide leader in the restoration industry. Darren holds a B.A. in Business Management from the Open University in Israel.

Ty Sagalow

Ty Sagalow

Senior Advisor - Insurtech 

Ty Sagalow

As a former founder, CEO and Board Member of Lemonade Insurance Company, Mr. Sagalow is a world-leading insurance professional who developed an unprecedented number of new products for the world’s largest insurance companies, including Cyber Insurance, Reputation Insurance, Y2K Insurance, Collectible Authenticity Insurance, and Intellectual Property Collateral Insurance. For 25 years, he served in AIG in positions that include Chief Underwriting Officer, COO for AIG eBusiness Risk Solutions, and President of Product Development for AIG General Insurance. Mr. Sagalow graduated summa cum laude from Long Island University, received his J.D. cum laude from Georgetown University Law Center, and an LLM from New York University School of Law. In addition to being a licensed attorney in New York, Mr. Sagalow is licensed as an insurance broker throughout the United States

Dr. Ilan Karavani 

Dr. Ilan Karavani 

Advisor - CAM

Dr. Ilan Karavani 

Dr. Karavani is a renowned expert in Complementary and Alternative Medicine (CAM), who wrote the book "Your Body Type," a cornerstone in CAM practice and the culmination of a 16-year Ayurveda research. Dr. Karavani is a dermatology specialist who operated one of the largest medical clinics in Antwerp, Belgium. Dr. Karavani spearheaded alternative medicine educational programs, which he taught at the Skin Academy and the TCSE. He received his M.D. and specializing in dermatology at Universiteit Antwerpen, Belgium.

Dr. Boaz Yam 

Dr. Boaz Yam 

Chief Actuary

Dr. Boaz Yam 

Boaz is a senior actuary who founded the Ogen Actuary Consulting Group, which provides consulting and brokerage services specializing in health and retirement. Boaz is a lecturing professor at the International MBA program of Bar-Ilan University and the Interdisciplinary Center, Herzliya. Before that, Boaz was an actuarial consultant to PricewaterhouseCoopers LLP. He holds a MAS in Actuarial Science, an M.S. in Business Economics, and a Ph.D. in Risk Management and Insurance from Georgia State University

Prof. Jacob Ashkenazy

Prof. Jacob Ashkenazy

Advisor - Fertility and Reproduction

Prof. Jacob Ashkenazy

Prof. Ashkenazy is a renowned international expert in fertility and reproduction, who served as the Head of Gynecology and IVF Technology in the Rabin Medical Center, and as a senior lecturer at the Sackler Faculty of Medicine of Tel Aviv University. With clinical experience spanning over thirty years, Prof. Ashkenazi has published numerous scientific studies and is a member of distinguished professional societies, including the American Association of Fertility, Israel Association of Obstetrics and Gynecology, and European Society of Human Reproduction.

Floreen Ritzer

Floreen Ritzer

Operations Consultant

Floreen Ritzer

Floreen Ritzer brings 12 years of experience in Health & Welfare benefits consulting. Experienced in all aspects of human capital consulting. Floreen founded Colony Investments as a test case for her thesis of behavioral economic consumerism trends. She holds an International MBA focusing in Global Enterprise Management from Bar-Ilan University and is a licensed Life, Health, and Variable Annuities agent in multiple states. 

Avi Aaronson

Avi Aaronson

Chief Financial Officer

Avi Aaronson

Avi Aaronson is a CFO with 15 years of experience across leading global brands including Disney, Nestle, Thomson Reuters and Bombardier. Avi plays a pivotal role in helping businesses grow organically, by driving higher growth and profitability through strategic planning and controllership. Additinally, he has unique expertise in financial systems integration (SAP, TM1, Tableau) as part of global mergers and acquisitions he directed (Thomson and Reuters, Disney and 21st Century Fox).

Larry N. Stern, FSA, MAAA

Larry N. Stern, FSA, MAAA

Chief Risk Officer

Larry N. Stern, FSA, MAAA

Larry brings over 50 years of experience in the life insurance industry, having worked for direct writers and consulting firms, heading the financial reinsurance leadership. Since 2002 Larry is the owner and President of his company, Canterbury Consulting. He holds a degree in Life Insurance from Indiana University and Actuarial Science from the Kelley School of Business. Larry has written many articles for industry publications and is a frequent industry speaker.

Uriel Aharony

Uriel Aharony

Head of Technology Development

Uriel Aharony

Uriel has over 10 years of executive experience within the High-tech industry. He is an entrepreneur and co-founder at Facio, GrowApp, and Hippo, and formerly a CTO at Harel Insurance & Finance. Uriel’s expertise is in the fields of product design, web development, and branding. He holds an M.A. in law from Bar-Ilan University.

Robby Birnbaum

Robby Birnbaum

Chief Legal Counsel

Robby Birnbaum

Mr. Birnbaum began his law career with Greenspoon Marder in 1998 and has practiced with the firm since then, becoming a Partner and Group Leader of the Regulatory Compliance and Financial Services Group. For over 20 years, Mr. Birnbaum has provided proactive and successful compliance strategies and outcomes to financial and health industry clients. Mr. Birnbaum graduated from the University of Wisconsin with both his undergraduate studies and a law degree. 

Lev Kuznetsov

Lev Kuznetsov

Chief Software Architect

Lev Kuznetsov

Lev brings with him ten years of experience leading initiatives and developing software at enterprise and startup companies. Before Insurmedix, Lev was Senior Software Engineer at the Royal Bank of Canada, Bright Machines, and Intel Corporation Israel. He holds a B.Sc in Computer Engineering From the Technion Institute of Technology and an M.Sc. in Computer Engineering from the Open University.

Rita Benarroch

Rita Benarroch

Chief Marketing Officer

Rita Benarroch

With over two decades of experience in strategic planning for insurance marketing campaigns, Rita provides creative direction and support. Her company, Roche Media, LLC has successfully coordinated all aspects of marketing strategies for employee benefit firms, multiple-line agencies, broker-dealers and other financial services institutions in the USA. From conceptualization to execution, her focus remains to ensure a cohesive alignment of brand positioning and marketing goals.

Orly Brodetsky

Orly Brodetsky

Executive Assistant

Orly Brodetsky

Orly is a Product Manager with over ten years of experience in the fields of software, IoT, mobile, and eCommerce. Orly has worked on many projects spanning industries that include leading HMOs, worldwide, cloud-based A.I. products for sports & music events, eCom platforms. She has a B.A in Business Management from Bar- Ilan University.

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